Autumn, you either hate it or love it. It means the end of the summer, but it’s also the beginning of an amazingly beautiful color palette. The colors of the deciduous trees start shifting color from green to yellows, oranges, bright red, and earthy tones. Some plants start blooming, others grow their fruits and seedpods. Not to mention the broad variety of mushrooms that start to pop out of every nook and cranny. All and all, autumn is the season of abundance. Animals can now stock up for the harsh winter to come. And artists get out of their hidey holes for a seasonal color study
Why today you may think? Well, today exactly a year ago I decided to change the old Facebook group called Wildlife and Creatures into Life to Legend. Shortly thereafter, on the 14th of December, I bought the domain name and started what now is a solid educative and informative website for artists. Starting a blog is a huge gamble. You need to write a lot of articles before it’s even noticed, to begin with. I knew this beforehand, and I knew it would take at least a year before I would see results, This is because I’m simply not able to write more than one article a week. But after nearly 1000 workhours on this project, I can finally say that it was worth it!
Anyone that ever had a job knows that effective planning is key, especially when you are responsible for your own work. That’s the case, even more, when you’re an artistic freelancer, or a freelancer to begin with. Freelancing, or working from home for a business, an approach that has been growing exponentially lately, requires a lot of planning. Unlike jobs where you have to travel to every day, working from home comes with its own perks and obstacles. There are many ways to overcome the latter, in this article we will discuss a few.
Catering to an audience is a challenge on its own. Being a pro artist is, like any other profession, a form of business. Some people may not want to make money from their art and see it as a hobby instead, but this article it’s all about the artist that wants to be a part- or full-time artist. And an artist that wants to cater to multiple target audiences. Something I very much recommend as one type of specialization may dry up at any time. Others though may flourish. Having more than one outlet for your art is very beneficial.
Having more than one audience is totally fine. Honestly: Catering to more than one audience means that you’re having a good business practice!
Especially when it comes to the artistic world, its very beneficial if you have more than one project going on. It will help you continue your work even if there’s a crisis or recession going on. If one kind of project doesn’t work: The other might do very good, or at least sustain you.